OYOFE is the world's biggest African street dance festival — the single place where this culture's most influential artists, creators and audiences come together every year in Barcelona.

The styles showcased here are the same ones driving global trends in fashion, music and entertainment. Brands that show up here show up at the source.

Daily masterclasses run for a full week — creating repeated, organic brand touchpoints with a captive, highly engaged audience on site. For the first time, VOL.10 classes will also be livestreamed — extending your brand's reach far beyond the festival floor to a global online audience.

Two tracks: Open Level for committed dancers, Beginner Camp for curious newcomers — two different brand activation moments.

Performances and showcases are fully co-brandable — naming rights, stage design, intro sequences, and content ownership. This is where your brand becomes part of the cultural moment, not just a logo on a banner.

Live music improvisation sessions create premium, shareable content your team can repurpose across channels long after the festival ends.

Authenticity — The global movement shaping fashion, music & entertainment. From the source.

Viral Reach — Dance content consistently goes viral. 71M views & counting.

Cultural Edge — Where the next wave of global culture is being made.